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Propeller TV UK

About Propeller TV

Propeller TV is broadcast on SKY189 and is the premium channel for the UK-China community. Our aim is to build bridges that strengthen cultural exchange and economic development between the UK and China. We promote business opportunities that the UK and China can offer each other and provide valuable insight for Chinese people looking to trade or live in the UK.

Propeller TV reaches over 10 million viewers and the satellite signals also cover 45 European countries, reaching over 23 million viewers. Via CIBN internet TV channel providing access to 17 million international Chinese. Our audience is affluent, well educated and includes business professionals, academics and university students.

The channel was created with UK government investment and began broadcasting in 2005. In 2009 Propeller TV was bought by the Xiking Group.

 

Business Scope

Services Offered in Britain

- Assisting British businesses in entering the Chinese market, defining a market position, developing business opportunities and raising brand awareness.

- Using Propeller TV’s wealth of experience and governmental and business contacts, we can facilitate British investment in China.

- Assisting British companies in finding strategic partners in China.

Services Offered in China

- Establishing Chinese company’s corporate image whilst promoting international recognition and expanding into international markets.

- Helping the Chinese authorities publicise what Chinese cities have to offer, increasing development and demonstrating their uniqueness and charm.

 

Our Leading Programmes

Business World is Propeller TV’s topical business magazine programme of insightful interviews with prominent figures and in-depth reports on international finance commerce and industry in China and the UK. 

UK LifeStyler is a fun cultural magazine programme, celebrating the rich cultures of the UK from a Chinese perspective. The show takes us around fashion, food, travel, music, film and entertainment, using these topics to explore the British way of life. 

Chinatown is our documentary strand that examines a different element of China and Chinese culture within the UK’s Chinese community. From Art to Theatre to Storytelling, Books and beyond. Chinatown covers a wide range of subjects from politics to popular culture, Technology to Teaching, Fashion to Festivals.

Passengers is Propeller’s viewer generated content show- that tracks travel and street culture filmed by, and for, our viewers. The show uses social media to generate video responses to questions and asks viewers to be the tour guides.

Hibrow Arts is a top end arts programme, showing the world’s most marvellous performances, concerts, plays, rehearsals, interviews, gallery tours and documentaries.

 

Case Studies

Locate Jersey: Open for Business
Jersey is a pro-business island, positioned to invest, grow and prosper. Propeller TV has been working closely with State of Jersey to produce a bilingual (in English and in Chinese) promotional video to target to Chinese market.

TVE Global Sustainable Film Awards
This year, Propeller TV is the broadcast partner for the TVE Global Sustainable Film Awards. The awards showcase how corporations worldwide keep their workforce, communities and environment sustainable. Not only do we trail the Awards via business programmes in China and in Europe, but also broadcast the awards ceremony at BAFTA. 

London Fashion Week
As the only UK based TV channel that broadcasts in China, we have a close relationship with British Fashion Council, we aim to introduce British design to Chinese audience as well as to use our platforms to assist Chinese designers here in the UK. 

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