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Forewords
Introduction from the Chief Executive of the China-Britain Business Council (CBBC), Stephen Phillips
Market Essentials - China, From Tracey Smith, Chief Executive British Expertise
The Guide
Choosing The Right Location
Sector-Specific Opportunities In Mainland China
The High Value Opportunities (HVO) Programme
Establishing A Presence
Getting Started
Challenges
Business Culture
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China Britain Business Council (CBBC)
Institute of Export (IOE)
Institute of Practitioners in Advertising (IPA)
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