B2B International

B2B International is a leading global business-to-business market research agency.  We help companies who are looking to enter China for the first time, those seeking to build up or improve their existing China business, or those who are simply exploring the opportunities available to them.  With offices across Europe, Asia-Pacific and North America, and with multi-lingual staff based at all locations, we are perfectly positioned to help you.

Our Services

We design individually-tailored market research solutions to meet the needs of organisations across a broad range of industry sectors.  Our research services that are specific to China include:

  •  MG 24631000Market Opportunities Research (Market Entry and Market Expansion)

  • Branding Research & Consultancy

  • Competitive Intelligence

  • Customer Satisfaction Surveys

  • Pricing Research

  • Product Development Research

  • Segmentation Research


China Market Opportunities

The rapid growth of the Chinese economy over recent years has created enormous opportunities for Western companies of every size and scale. However, whether completely new to the market or looking to expand existing China operations, the fact remains that up-to-date and accurate local market intelligence is key to any successful market entry and expansion strategy.

 MG 24251000A typical B2B International market opportunity study may encompass:

  • Market size

  • Technological trends

  • Regulatory environment

  • Competitive landscape

  • Market structure and channels

  • Future market outlook


Specific questions we can seek to answer on your behalf include:

  • What is the current or potential size of the market?  Is it sufficiently large to be of value to us?

  • What is the structure of the market? Are there key segments we should be targeting?

  • What exactly is the target market looking for in terms of core product, service and other intangibles?  Will we have to adapt our current offering?

  • Which are the most appropriate promotional channels and messages that we should consider?

  • What is the optimum price point for our offering?

  • What are the channels to market? How should we access the marketplace?

The findings from our market opportunities studies will feed into a comprehensive market entry/expansion strategy – including a tactical action plan.  This strategy will cover the entire marketing mix of product, price, place and promotion.


Additional China Services:

  • Branding Research & Consultancy
    Building a strong corporate brand is crucial for differentiating your offering in a market as competitive – and potentially lucrative – as China; one in which the value of brands has increased tenfold in recent years and where buyers are becoming more brand savvy by the day.

  • Competitive Intelligence
    In most markets within China, the competition is fierce and fast-moving, not to mention fragmented. It is, therefore, crucial to have a detailed picture of the entire marketplace in order to understand key competitors’ characteristics, activities and strategies.

  • Customer Satisfaction Surveys
    While customer satisfaction surveys in a country as large and as fragmented as China present their own unique set of challenges, the fact remains that measuring and tracking levels of satisfaction with Chinese customers can, as elsewhere, help you win and maintain loyal customers for life.

  • Pricing Research
    Fierce price competition is a hallmark of China – perhaps more so than any other market. We offer both competitive pricing studies and price optimisation studies, the latter helping you to understand the trade-offs that Chinese customers make when selecting products or services, and which attributes they truly value.

  • Product Development Research
    Launching new products in less familiar – and, in particular, rapidly evolving – markets, such as China, holds considerable risk.  Product development research will help you to pinpoint the richest areas of opportunity and thus show which aspects of product development (including other factors integral to the overall product offering, such as packaging, advertising and pricing) should be prioritised.

  • Segmentation Research
    China is perhaps one of the most complex and diverse – certainly one of the largest – markets in the world.  Yet it remains that there, as elsewhere, the top 20% of customers may generate as much as 80% of profits.  It is, therefore, crucial to segment your market, uncovering the key customer groupings and enabling you to better target those more profitable customers.


What Makes Us Different?

We are the most experienced and specialised business-to-business market research agency in the world.  All of our work is completely tailored, all of our work is conducted in-house, and all of our work aims to provide firm recommendations for action to our clients.  We are in the business of helping you make the most informed business decisions possible.

We are respected thought leaders in all things marketing and market research. You can view many of our white papers and articles on our main corporate website: 

Some papers that relate specifically to China include:

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